AI marketing & software · Indianapolis

We Make AI Work
for Your Business.

From websites that convert to AI-powered marketing and custom automation, we help businesses get found, capture more opportunities, and spend less time on repetitive work.

Start with your own site. Twelve checks a search engine and an answer engine both care about, run live, right now. No sign-in, nothing installed.

Reads the public page only. Takes about a second.

Christian Dane Built and run by Christian Dane in Indianapolis.

Every piece is checked against your industry’s rules before it can be posted. How the gate works → · Compare all six →

5.0 Google rating12 five-star reviews 71+ directories synced30-day money-back

Website Rescue

Something Broken on Your Website?
We’ll Find It.

We scan your site, measure what is actually wrong, and send you one page showing it, with a screenshot. Repairs start at $149, and nothing is charged until you approve the scope.

  • Broken linksConfirmed with a full page request, not a guess.
  • Mobile layout problemsPages that run off the side of a phone screen.
  • Website usability issuesWhat a screen reader cannot read, and what is hard to tap.
  • Clear, documented repairsEvidence, a fixed price, and a re-check afterwards.

Explore Website Rescue See an example report

What we do

Three things, and the same engine under all of them.

We build the website, run the marketing, and write the software when the off-the-shelf tool does not fit. Most clients start with one and add the others.

The Marketing Hub home screen: this week's plan, a post composer, and a panel showing impressions and the next scheduled post.

Software we built

This is the Marketing Hub, running one of our own demo brands. It plans the week, writes in the client’s voice, and refuses to publish a line that fails their industry’s rulebook. We are not selling it as a subscription — it is here because it is the clearest proof of what we can build for you. See how it works →

The software

One engine. Wherever you write the copy.

One gate reads every listing, ad, caption and email against your own industry’s rulebook before it publishes, and names the phrase and the rule it breaks. It is the same engine in all four places below, so the answer never changes depending on where you happened to be working.

On the web

Paste copy, a link or a screenshot and get the verdict. No account, no sign-in. Twenty-five checks a day, free.

Open the checker →

In your own software

A versioned API for a loan-origination system, a CRM or an automation. Server to server, key-gated, the same deterministic engine.

The Compliance API →

In your browser

Select any copy on any page, right-click, check it. GoHighLevel, Mailchimp, Follow Up Boss, LinkedIn, a WordPress editor.

The Chrome extension →

In Canva

Check the page you are designing before it leaves the editor, while there is still time to change it.

Every place it runs →

Nine rulebooks, 522 refused phrases, every one published in full so you can read exactly what we work to. It is a rules engine and not a model, so the same copy gets the same answer every time, in well under a second, and every finding names the phrase and the rule it breaks rather than a probability. See the rulebooks →

$49 a month self-serve, or $299 for a whole brokerage with 25 agent seats. We also run it for you, and build the site underneath it when that is what is in the way. What it costs →

Why you are not in the answer

The AI is not reading your website.

We asked an AI twenty different ways to recommend a mortgage professional in one Indiana metro. Every answer it gave was built from pages it went and read first, and it named them: 227 citations across 72 sites. The four it leaned on hardest were all directories, and it said so in its own words: “appear in Yelp’s local listings.”

A citation is a page the AI actually opened and used to build its answer. So this is not a ranking and it is not an opinion. It is the list of places that decided what it said about this market, and the number beside each one is how many times it went back.

44

saferate.com

The most cited source in the entire scan, and a rate comparison site most lenders have never logged into. The AI treats it as a neutral referee on who is worth recommending. You almost certainly do not have an account there.

27

yelp.com

Where the names came from. Nine of the twenty answers named a specific person rather than a company, and the AI pointed at Yelp as how it knew who they were. A loan officer who is not listed is a loan officer who does not get named.

11

experience.com

Review pages, quoted back as the evidence that somebody is worth calling. The AI is not judging your work. It is repeating what your customers said about it somewhere that is not your website.

10

expertise.com

A directory that ranks local firms, quoted directly with its testimonials included. For the firms listed there, that page is doing more work than their own homepage is.

4 citations went to the best represented company website in that whole market one metro 20 questions October 2026 Run this on your business →

So a new website on its own will not put you in the answer, and neither will a directory listing nobody maintains. The businesses that do get named are in both places at once. That is the job, and it is the first thing we fix. How the fix works →

The free copy check

Paste a line. See what a reviewer would say.

The same engine reads every page we build and every post we write.

  • 9rulebooks
  • 522refused phrases, every one published in full
  • ~1sto check a line

Pick the one you think is fine.

Or paste your own copy

A screening tool, not legal review. Your compliance officer has the last word. Penalty basis: 24 CFR § 180.671, every figure a maximum, read 29 October 2026.

It runs where you already write, too. Add it to Chrome, free → Every other place it runs →

Before you can text a lead

Your website decides whether you are allowed to send a text message.

Register a number for business texting and a carrier reviews the website attached to it, by hand, before approving anything. It opens four pages and reads one of them properly. Almost nobody is told which part failed. You simply never get approved.

30908

The policy exists and still fails

It is not enough to publish a privacy policy. It has to say that mobile numbers are not shared, how often you will text, and that message and data rates may apply. The last two are usually written on an SMS terms page, and the code names the privacy policy.

30925

The consent box is bundled

One checkbox covering Terms and Privacy does not capture consent to be texted. It needs its own control, unticked, and someone who declines texts should still be able to send you an enquiry.

30919

The site does not say enough

A reviewer has to be able to tell who you are, what you do, and how anyone agreed to hear from you. A one page funnel that answers every address with the same page fails this without anybody noticing.

32 live business sites scanned 24 answered 24 missing at least one page 0 clean Check your own site free →

$499 to build the four pages with the consent capture and the dated record behind it, then $99 a month to keep them current as the rules move. If you would rather hand the scan to whoever built your site, that is a perfectly good outcome and the scan is free either way. What a carrier checks →

A few of the 522 we refuse

Nine rulebooks, every phrase published in full. See all of them →

What you get back

It does not just stop you. It tells you what to write instead.

One real estate listing, as somebody typed it and as it went out. The engine traces every flag to a phrase in the Fair Housing rulebook, so the rewrite is a change you can defend rather than a guess.

As typed

Quiet building in a safe neighborhood, perfect for a young professional couple. Walk to church and to the park.

Three flags, none of them about the apartment. Safe neighborhood reads as steering on the basis of race. Perfect for a young professional couple describes the tenant, not the home, and touches age and familial status. Walk to church signals religion.

As it shipped

Quiet building a short walk from the park, with shops and transit on the same block. Studio and one bedroom layouts available.

Same apartment, same appeal, nothing about who should live there. Describe the property, never the neighbor is the whole rule, and it is the one sentence most people have never been told.

Every flag cites the rule it came from. See what a check catches →

Why us and not them

Software for businesses that can't afford to say the wrong thing.

Anything can flag a word. This names the rule the phrase breaks, hands you wording that passes, and keeps a dated receipt you hold rather than we do.

1

Checked before you see it

Screened against your industry’s rulebook before it reaches your queue, not after you publish it.

2

Flagged phrases are rewritten

A trigger term doesn’t just get blocked. You get clean copy, plus what the phrase was and why it changed.

3

A dated record you hold

Every check is logged, and a receipt rides out in your Friday summary. It cannot be quietly rewritten later.

522 prohibited phrases 9 industry rulebooks 29 negation words 17 required identifiers All nine rulebooks →

Running a brokerage? The Founding Broker Program screens every listing your agents write. Ten places, $299 a month, locked for life. See the programme →

Who we work with

Nine brands, and what they do.

Six of them run the software every week, and one of them ships to all fifty states. See what they run → The rulebooks are federal, so they apply wherever you are.

"Christian helped me set up the website for my tree business. The website has been a game changer. We are now getting significantly more leads. Affordable and definitely worth the investment. Highly recommend Dane Digital."

Grant B. · Google review

"Dane Digital helped me get listed on 70 different websites within a month."

Tucker · Google review

What people ask us

Four straight answers.

Who does answer engine optimization in Indianapolis, Indiana?

We do, and we are based in Indiana. Answer engine optimization means working on what an assistant can read about you: your listings on the sites it actually reads, your Google profile, your reviews, and the markup on your own pages. It is not a ranking trick and nobody can sell you one.

Can you make ChatGPT recommend my business?

No, and neither can anyone who says they can. Nobody controls what an assistant answers. What can be changed is what it reads about you before it answers, and that is the only input anyone has ever had.

What actually gets a business named by an AI assistant?

Mostly third-party listings, not your own website. We ran twenty prompts across one Indiana market for marketing agencies and the answers were built from Yelp forty-three times, Expertise.com eighteen and Clutch ten. We ran another twenty for mortgage in the same state: the top directory was cited forty-four times, and the best represented company website in that whole market was cited four. Being present and well reviewed on the sites the assistant reads matters more than anything on your own pages.

What does answer engine optimization cost?

The scan at the top of this page is free and needs no sign-in. The gate on its own is $49 a month, and $299 a month covers every agent in a brokerage. If your own site is the thing in the way, we build those too.

Christian Dane Leinenbach, founder of Dane Digital

Onboard once. Then it’s yours.

Answer a few questions about your business, and the site is built with that in it — then every listing, caption and email you publish is screened before it goes out. From then on you open it and run it. Nobody to wait on.

See what it costs Check your copy first
$49/month for the gate · $299/month for a whole brokerage · Cancel anytime · Backed by our 30-day money-back policy · Book a call if you would rather talk first · or text 812-351-4257