Contractor advertising has one flag that carries real legal weight and several that are simply unsupportable claims.
A screening tool, not legal review. Your compliance officer has the last word.
Offering to absorb or waive an insurance deductible is restricted or outright illegal in many states, and it is the single most common phrase in storm-season roofing copy.
Every flag below is genuine output from the checker above — not an illustration. Paste any of them in and you will get the same result.
“We will waive your insurance deductible and give you a free roof. Licensed and bonded.”
“We will inspect the damage at no charge and work directly with your adjuster. You are responsible for your deductible, as your policy requires.”
“Lifetime warranty guaranteed on all work. We are the best roofer in Indianapolis.”
“Workmanship warranty in writing, with the term and what it covers stated on the contract. Manufacturer warranty registered on your behalf.”
Because in many states it is restricted or illegal, and it can constitute insurance fraud. It is the highest-risk phrase in this rule set.
Only where the term is defined and backed in writing. Unqualified, it is a claim you may not be able to honour.
That is a statement of fact and is fine if it is true and current.
No. It is a screening tool that catches common flags before anything publishes.
The checker on this page is the public front of the gate that screens everything our marketing system writes for you — before it reaches your queue, in your industry’s rulebook, with a dated record you keep.