Free · no sign-in · 145 phrases
Would a Fair Housing reviewer flag your listing?
Fair Housing language is the easiest rule to break by accident, because most of it sounds like good marketing. It is our largest rule set at 145 phrases — more than the other six combined.
Why this rule set catches people out
The test is whether the copy describes the property or who ought to live in it. Steering language is still steering even when it is complimentary, and the intent of the writer is not the standard.
Real examples, and how to rewrite them
Every flag below is genuine output from the checker above — not an illustration. Paste any of them in and you will get the same result.
Flagged
“Great starter home for a young family in a quiet Christian community. Walk to the parish school.”
Needs CounselProhibited for this vertical: "christian community"
Publishable
“Three-bedroom home within walking distance of the parish school and the neighbourhood park.”
Flagged
“Ideal bachelor pad. No children. Master bedroom is handicap accessible if needed.”
Needs CounselProhibited for this vertical: "bachelor pad"
Needs CounselProhibited for this vertical: "no children"
Publishable
“One-bedroom condo with an open plan. The primary bedroom and bathroom are step-free.”
Flagged
“This neighborhood is very safe and exclusive. Integrated area with good schools.”
Needs CounselProhibited for this vertical: "good schools"
Publishable
“The home sits in the Washington Township school district. School ratings and district boundaries are public record.”
Questions
Why is “good schools” a problem?
It reads as a proxy for the demographics of a neighbourhood rather than a fact about the property. Name the district instead and let the buyer look up the ratings themselves.
Is “walk to the parish school” allowed?
Describing a landmark near the property is different from describing who belongs there. The checker flags the community descriptor, not the geography.
What about accessibility features?
Describing a feature of the home is fine. It becomes a problem when the copy assigns that feature to a type of person.
Does this replace my broker’s review?
No. It is a screening tool. Your broker or compliance officer has the last word.
This runs on every draft, automatically
The checker on this page is the public front of the gate that screens everything our marketing system writes for you — before it reaches your queue, in your industry’s rulebook, with a dated record you keep.