The reference

Nine rulebooks. Every phrase, published.

390 phrases, and we have put all of them on the internet. Not a sample, not a lead magnet behind an email form. These are the actual arrays the engine runs, grouped by the rule each phrase breaks, with what to say instead wherever a compliant alternative exists.

Most of what is written about advertising compliance is a listicle of ten words. The useful question is not which ten. It is whether the sentence describes the thing you are selling or makes a promise about somebody’s outcome, and that is a different question in every trade.

Why publish the whole list?

Because it is checkable. Anybody can paste a phrase from any of these pages into the free checker and watch the same engine refuse it. A compliance claim that cannot be tested is marketing; one that can be is a product.

The counts move. These pages are generated from the engine’s own arrays rather than typed, and a verifier fails our build if a number on any page stops matching what the software actually runs.

A screening tool, not legal advice. Your compliance officer or counsel has the last word.