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Would a reviewer flag your med spa ad?

Wellness advertising is mostly caught on three things: claiming a cure, claiming safety, and borrowing a regulator’s authority you do not have.

Check your copy
Pre-set to the Wellness rule set. Change it if you need a different industry.
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A screening tool, not legal review. Your compliance officer has the last word.

Why this rule set catches people out

“FDA approved” usually is not true of the treatment as delivered — devices and drugs are cleared or approved, protocols and practices are not. Safety absolutes are the other reliable trap.

Real examples, and how to rewrite them

Every flag below is genuine output from the checker above — not an illustration. Paste any of them in and you will get the same result.

Flagged

“This treatment cures chronic pain permanently. Our doctors guarantee results after one session.”

Needs CounselProhibited for this vertical: "cures"
Needs CounselProhibited for this vertical: "guarantee"

Publishable

“Most clients report meaningful relief within a few sessions. We will tell you honestly whether you are a good candidate.”

Flagged

“FDA approved miracle procedure - completely safe with no side effects and instant results.”

Needs CounselProhibited for this vertical: "no side effects"
Needs CounselProhibited for this vertical: "fda approved"
Needs CounselProhibited for this vertical: "completely safe"

Publishable

“Performed with an FDA-cleared device by licensed practitioners. We will go through the risks and typical recovery with you before you book.”

Questions

What is wrong with “FDA approved”?

It is usually inaccurate. A device may be FDA-cleared; that is not the same as the agency approving your treatment or your clinic.

Can I say a treatment is safe?

You can describe risk honestly. Absolutes like “completely safe” or “no side effects” are the ones that get flagged.

Why is “cures” flagged?

It is an outcome claim about a medical result. Describe what clients typically experience instead.

Is this legal advice?

No. It is a screening tool. Your compliance officer or counsel has the last word.

This runs on every draft, automatically

The checker on this page is the public front of the gate that screens everything our marketing system writes for you — before it reaches your queue, in your industry’s rulebook, with a dated record you keep.

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