Every number on this page is countable in the product. If an answer here ever stops matching what the software does, the answer is the thing that is wrong.
What does Dane Digital actually do?
We build and run marketing for businesses in regulated industries — websites, content, campaigns and follow-up — with every piece screened against that industry's advertising rules before it publishes rather than after.
You can hire us to run it for you, or use the software and run it yourself.
What is the compliance gate, and what does it actually check?
It reads your copy and flags the phrases and claims a reviewer most often catches. It currently holds 258 prohibited phrases across seven separate rule sets.
It also holds 29 negation words, which is why “we can't guarantee a closing date” is not flagged as a guarantee. The gate itself is covered by 177 automated tests — it gets checked the same way your posts do.
Which industries are covered?
Seven rule sets today, each with its own phrase list, disclosures and required identifiers:
- Real estate — Fair Housing, 145 phrases
- Private offerings — Reg D, 31 phrases
- Mortgage — Reg Z, 26 phrases
- Wellness and med spa — 18 phrases
- Text messages — TCPA, 17 phrases
- Contracting — 16 phrases
- General business — 5 phrases
You can add your own phrases on top. Your list is added to the industry list, never swapped in place of it.
Is the checker really free?
Yes. The checkers on this site are free, need no sign-in, and run the same engine as the paid product. Paste real copy into the checker and see what comes back before you decide anything.
Is this legal advice?
No. It is a screening tool, not legal advice, and it does not make anything compliant on its own. It catches the phrases and claims a reviewer most often flags — your compliance officer or counsel has the last word, always.
What does it cost?
Software is month to month, with no setup fees and no contracts: Starter $59, Pro $99, Pro + Site $149, and Teams $299 — each per month. The full breakdown is on the homepage.
If you would rather it were handled for you, the done-for-you agency side starts at $599 a month. Brokerages that want every agent's listings screened should look at the Founding Broker Program.
Do you build websites too?
Yes. A conversion-focused site on your own brand is included in Pro + Site, with hosting, updates, edits and lead capture wired to your inbox. Recent builds are on the homepage.
How do I get started?
Run your own copy through the free checker first — it costs nothing and it is the fastest way to tell whether any of this is useful to you.
If it is, pick a plan or book a strategy call and we will set it up with you.