For law firms and attorneys

Your assistant posts the win. You hold the bar card.

A settlement figure in a reel, “best lawyer in town” on a banner, a case result posted with no attorney named — those are advertisements against your bar licence, not your assistant’s. We read every piece before it goes out.

Book fifteen minutes Check one of your ads — free

See it on your own ad

Paste something your team actually posted.

Pre-set to the law firm rule set. No sign-in, nothing installed, and we do not keep your copy. Most people are surprised by what comes back.

Check your copy

Pre-set to the law firm rule set. Change it if you need a different industry.

Industry The copy to check

Check a screenshot instead

Try one — two fail, one passes:

A screening tool, not legal review. Your compliance officer has the last word.
Free · 25 checks a day · no sign-in. We log which phrases matched — never your copy.

What we actually run for you

Four things. One gate.

Not just the checker. We build and run the marketing itself — and the difference is the second before any of it publishes, when the same engine reads it against your own rule set.

The weekly marketing A finished week, every Monday. Case updates and explainers turned into posts, graphics and a calendar in your voice. From $99/month. Websites A site that gets found, and then gets used. Built so the machines answering “personal injury lawyer near me” can read you, with your attorney line handled. $499 to build, then $99 a month. Getting found Be the answer, not a search result. Your map pin, your listings and your reviews kept current. From $99 a month. Video Case videos that hold up. Client stories cut properly, with the script read against the Model Rules first. From $1,499.

Whichever one makes it, the same gate reads it. 28 phrases plus the disclosures each piece has to carry, dated and kept. How the record works →

What this rule set holds

28 phrases, and the attorney your bar rules require you to name.

Two traps, and they are the two things a firm most wants to say. Outcome language, which Model Rule 7.1 reads as a promise, and superlatives like “best lawyer” or “#1 attorney” that cannot be substantiated. Most of what the gate does here is catch a sentence written in good faith.

What it catches

Outcome language: guarantee, guaranteed settlement, we will win, never lost a case
Superlatives the Model Rules will not accept: best lawyer, top attorney, #1 law firm
No attorney or firm named as responsible for the advertisement
Past results and settlement figures given without the disclaimer that makes them lawful

Why it matters per piece

The bar card is in your name. Whoever typed the post, the grievance arrives at the admitted attorney. A dated record of what was screened is the difference between a conversation and a problem.

A screening tool, not legal advice. Your compliance officer or counsel has the last word.

Not ready to book?

Send me one of your posts and I will tell you what I see.

No pitch deck and no obligation — a real read of one live piece, back to you within a working day. If there is nothing wrong with it, I will tell you that too.