For contractors and home services
Your crew posts the job. You hold the licence.
Storm-chasing offers, “we’ll cover your deductible”, a finished roof posted without the licence number — those are advertisements against your licence, not your crew’s. We read every piece before it goes out.
See it on your own ad
Paste something your team actually posted.
Pre-set to the contracting rule set. No sign-in, nothing installed, and we do not keep your copy. Most people are surprised by what comes back.
A screening tool, not legal review. Your compliance officer has the last word.
Free · 25 checks a day · no sign-in. We log which phrases matched — never your copy.
What we actually run for you
Four things. One gate.
Not just the checker. We build and run the marketing itself — and the difference is the second before any of it publishes, when the same engine reads it against your own rule set.
Whichever one makes it, the same gate reads it. 16 phrases plus the disclosures each piece has to carry, dated and kept. How the record works →
What this rule set holds
16 phrases, and the licence line your state requires.
A small rule set, because the trade has few prohibited phrases and one large trap: insurance-adjacent offers. Most of what the gate does here is make sure the identifiers are present.
What it catches
- Deductible offers and insurance-adjacent inducements, which draw complaints fastest
- Guarantees on work or outcome stated without qualification
- Missing licence number where the state requires one on advertising
- Figures about savings or timelines with no source behind them
Why it matters per piece
The licence is in your name. Whoever typed the post, the complaint arrives at the licensed contractor. A dated record of what was screened is the difference between a conversation and a problem.
A screening tool, not legal advice. Your compliance officer or counsel has the last word.
Not ready to book?
Send me one of your posts and I will tell you what I see.
No pitch deck and no obligation — a real read of one live piece, back to you within a working day. If there is nothing wrong with it, I will tell you that too.