For med spas and wellness clinics

Your staff posts results. You answer for them.

Every before-and-after, every "melts fat", every testimonial your front desk reposts is an advertisement the FTC reads as a claim about an outcome — and you are the one who has to substantiate it. We read every piece before it publishes.

See it on your own ad

Paste something your team actually posted.

Pre-set to the wellness rule set. No sign-in, nothing installed, and we do not keep your copy. Most people are surprised by what comes back.

Check your copy
Pre-set to the wellness rule set. Change it if you need a different industry.
Try one — two fail, one passes:

What this rule set holds

27 phrases, and the substantiation the FTC expects.

Not a generic word list. The wellness rulebook is built from the outcome language the FTC has actually brought actions over, plus the disclosures a treatment claim has to carry.

What it catches

  • Outcome language stated as fact rather than as a typical result
  • Before-and-after imagery without the context that makes it honest
  • Testimonials presented as what a new client should expect
  • Claims about a treatment that need a citation and do not have one

Why it matters per piece

Substantiation is the whole game. The FTC does not ask whether you meant well; it asks what evidence you held when you published. A dated record of what was screened, and what was changed, is the thing you would actually need.

A screening tool, not legal advice. Your compliance officer or counsel has the last word.

Not ready to book?

Send me one of your posts and I will tell you what I see.

No pitch deck and no obligation — a real read of one live piece, back to you within a working day. If there is nothing wrong with it, I will tell you that too.

Goes straight to Christian. We never sell your details and there is no list to leave.